Every option has its target price. A target price is decided by the broker according to certain pricing updates and market movements. 24option presents its target prices at which it is willing to sell the option. Investors can buy an option on both sides of the purchase price (high or low) according to what they believe the future price will be.
Trading in Binary Options, Forex/CFD carry a high level of risk to your capital due to the volatility of the underlying market. These products may not be suitable for all investors. Therefore, you should ensure that you understand the risks and seek advice from an independent and suitably licensed financial advisor.